BRANDED EXPERIENCES
BRANDED EXPERIENCES
Foot Locker / Lacoste
Play an old-school tennis game with your friends on Facebook to win a special edition Lacoste shoe by Foot Locker. POS in-store display in the form of a familiar looking video game console.
#art direction #digitaladvertising #concept development #pos design #socialmedia
Red Bull / New Flavour Activation
For the introduction of the new RedBull flavours, we came up with blind packaging and a test where people were asked to guess the right flavours.
#art direction #digitaladvertising #concept development #pos design #socialmedia
Funda / Internal campaign
Funda is the biggest real estate platform in the Netherlands and with 4 million unique visitors every month it has the largest and best-known website in the country. No wonder the teams behind the screens need transparent targets clearly communicated.
#internalcommunication #teambuilding #posterdesign #targets
Nike Pop-up Store
During the Olympic summer plays in Peking 2008 Nike opened Sportswear concept spaces around the world. The design directions I set out for Staat agency where based on the heritage of Nike. Truly going in line with the Olympic theme of bringing the world together. The Amsterdam pop up store featured a space with multiple sections with a storefront and exhibition with the wood theme applied throughout.
#art direction #retail design #fashion #luxury branding
Douwe Egberts BaristAI
Imagine a coffee machine that recognises you, knows your mood, serves your favourite blend, tells you a joke while you wait and reminds you to bring coffee to your colleague that shares your coffee preferences. A prototype that does this and more was made to inspire Jacobs Douwe Egberts. Future proof coffee is brewing, expect to get served.
#art direction #concept development #copy writing #audiovisual #branding
Heineken / Open Your World, Shanghai
For Weiden+Kennedy I was asked to design a campaign logo for the Open tour world campaign by Heineken specifically for Shanghai.
#visual design #branding
React / The Anti-Counterfeiting Network
Identity, website and campaign for a company that fights against fake products, services, food, brands, medicine. You name it and there will be a fake version being made somewhere. This banner shows a test if you can spot the fake product. Click Fake or Real and see your score.
#art direction #visual design #concept development #ux #copy writing #branding
Philips Annual Reports
Art direction and design for an all digital Philips Annual Report. The report includes many interactive diagrams. Printed version also available as a PDF printout for those who wish a paper version.
#visual design #concept development #ux #branding
Social Disdancing
During the pandemic, you could see the most awkward situations with people moving around each other in narrow corridors trying to keep a safe distance. This concept turns this around. With a NFC chip, you get a signal when there’s another Social Disdancer around. The Spotify playlist picks the same tune. And you’re up to make a couple of moves together. Transforming the streets from dystopian to a real-life dance movie.
#art direction #digitaladvertising #concept development #nfcchip #socialmedia
DCSA / Branding
New digital identity for DCSA (digital container shipping association). The logo represents an open sea with a diversity of shipping containers aligned, connected, and forming a dynamic unity around the globe.
#art direction #visual design #concept development #audiovisual #branding
Dutch Bird Protection
Campaign for Dutch bird protection organisation. The baseline : 'Give the Netherlands wings' is visualized in an iconic campaign visual. Print, website, mini campaign and member gifts.
#art direction #visual design
Coca-Cola Light
Coca-Cola Light brand activation around the new lawn mower campaign that played during the monthly ladies night in Pathé movie theatres. The T-shirt on the flyer is printed with scratch-off layer. When you scratch the layer you’ll see if you win one of the prizes. Works the same in the app for the ladies that missed the movie night.
#art direction #digitaladvertisisng #mobilefirst #concept development #socialmedia
Rabobank App
Visual design directions for Rabobank's Mobile Banking App. The app gives you secure account access from your mobile device anytime. You can make deposits, manage your accounts, and find ATMs and more.
#visual design #ux #branding
TIAA Bank / Dashboard re-design
TIAA Bank is one of the largest banks in the US but blessed with a different mindset. In New York I collaborated intensively with them to re-invent and design their managed accounts dashboard.
#visual design #ux #branding
TIAA Bank / Conscious Savings App
Fast prototyping concepts for an app that helps the young and restless to track their spending behaviour and supports a lifestyle that allows saving money for later or goals in the near future.
#visual design #concept development #ux #copy writing #branding
Liberty Global / Digital Annual Report
Art direction and design for Liberty Global, the world's largest international cable company, opens up the content of their Annual Report to an audience beyond investors, publishing it online with a focus on storytelling. Some of the great feedback of the client after completion: "We are getting such great feedback and I think everyone agrees that it’s the best one yet". Hanne Thue Wolf, Vice President Corporate Communications.
#visual design #concept development #ux #branding
Polestar / Website re-design
Volvo’s high-end electric performance car also functions as an innovation lab developing designs and technologies of a more experimental nature. Clearly, a huge challenge laid out for the team responsible for their website design. Together with Code D’azur I designed the responsive sticky menu and the grid for the news articles.
#innovation #webdesign #grid #stickymenu
Servicenow / Explainer video
ServiceNow makes cloud computing platforms to help companies manage their digital workflows. I teamed up with MediaMonks to help them redefine their style to tell their stories in a clear and effective way.
#explainervideo #simplicity #animation #scripting #storyboarding
Artillery / Art for a better world
Corporate identity, website and campaign for Artillery / Art for a better world, a progressive creative agency that focuses on creating a better world through art, design and advertising.
#art direction #visual design #concept development #ux #copy writing #styling #audiovisual #branding #directing #script writing #storyboarding #fashion styling #editorial design #3d design #social
TEDx Amsterdam
Concept development and art direction for the theme, campaign and event experience. TEDx Amsterdam has its own version of this world wide knowledge sharing event and its the annual event to look out for because of its high standards when it comes to the innovative event experience and cutting edge design execution.
#art direction #visual design #concept development #copy writing #styling #audiovisual #branding #directing #fashion styling #3d design #social
Tele2 /Branded Media
For Tele2 I created many different branded media, campaigns and products and delivered the photography for the main website.
#art direction #visual design #concept development #ux #copy writing #branding
Air France-KLM
Concept development and visual design for Air France-KLM. Responsible for completing the style guide and fast prototyping with internal UX design teams, developers and the external agencies.
#art direction #visual design #concept development #ux #branding
Poki.com
Ideation, re-design and branding guidelines for Poki.com. Poki is a discovery platform for free online games.
#art direction #visual design #branding
Peugeot Aftercare Campaigns
Aftercare means taking care of your car. Many car buyer don't. For Havas Agency I was asked to develop direct mail campaigns to persuade Peugeot drivers tu update their navigation system. These visuals are part of a multimedial campaign and show a how to make a d.i.y. compass if you don't care for the recommended update.