service design for beardies

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service design for beardies

philips beard style videos

Philips offers a wide range of different beard trimmers each with a set of options and specific abilities. With the help of a series of twenty beard-style tutorial videos, you can now learn how to create a new beard style at home. The videos can be watched on YouTube and on the Philips Male Grooming Experience Centre, a platform for (beard) grooming enthusiasts.

A SHORTFILM FESTIVAL FOR MAKERS

identity and campaign FOR A SHORTFILM festival

Sequence Amsterdam is a brand new film festival promoting Dutch short films in The Netherlands. The festival is giving the filmmakers the opportunity to have professionals like Rutger Hauer, Jan Harlan, or Eddy Terstall comment on their films. Because of the informal vibe of the festival jury members can often be spotted at the weekly screening sessions, lowering the bar for young creatives to come in contact with well-known film professionals. We created the name, logo and identity.

HEALTHCARE FOR EVERYBODY

Our healthcare is under pressure all over the world. Generic medicines and biosimilars reduce that pressure. They deliver savings, so that we as a society can enjoy better care. You could say, this way Sandoz makes our world a little bit better. By working closely together Sandoz is reaching almost all pharmacies and hospitals in the Netherlands with our medicines. And more than 500 million patients worldwide. Sandoz believes everyone deserves free access to medicines and thus good quality of life.

A complete toolkit

With deliverables like a brand book, animated tagline design, brand movie and image bank.

A different take on big pharma branding

Sandoz needs to be more visible on social media and business-to-business channels to communicate their new products, new services, and new brand values. After finishing all the brand work, the first thing we did is create a template for social media to enable them to create content on a daily bases.

nothing mainstream about Diversity

It’s the people who work here, nothing mainstream about us, each really has his or her own identity. What makes Sandoz unique is the great commitment and drive of the employees to ensure that caregivers can be their best selves for their patients. With products and services that match. Thinking from the customer's point of view instead of from Sandoz or the product.

republiek, STAAT VOOR IEDEREEN

IDENTITY FOR THE DUTCH REPUBLIC

Democracy is not a fairytale. It is hard work, but also our best chance for a fair, free and prosperous society. An unelected, unfree and irresponsible head of state does not fit with democracy. An elected parliament, free discussion and transparent, verifiable power make democracy stronger. Republic (formerly Republican Society) wants to abolish the monarchy and replace it with a parliamentary republic. For Republiek I Wrote the new pay-off and designed the new logo and identity together with a social media campaign and merchandise such as hoodies, T-shirts and flags.

social / grassroots campaign

Succession to a head of state is not only undemocratic, discriminatory, the wrong example and rarely produces the best results, it also goes against the rights of the child. Succession is the arrangement whereby the function of head of state is transferred from one family member to another. In the Netherlands, succession is laid down in the Constitution. In principle, the king's eldest child is the first to qualify. Until 1983, boys were given priority over girls.

DIGITAL CONTAINER SHIPPING

industry game changer

Digital Container Shipping Association (DCSA) is a non-profit organisation founded in 2019. Founders of DCSA are major ocean carriers like Maersk, Hapah-Lloyd, One and Unity. For a more future-proof industry and sustainable environment, the DCSA is on a mission to apply digitalisation and standardisation.

Together with a copywriter/creative we kicked off by doing research and organising a full-day workshop, we even played with Lego. After learning more about DCSA and their team we started our process.

CONNECTED MOVEMENT

The brand identity and story is about Connected Movement. Their new logo shows an open sea with a diversity of container ships aligned, connected, and forming a unity. Also, the ongoing movement of the ships, the industry and the DCSA are translated into their digital identity.

GREENPEACE MAGAZINE

personal stories

New editorial concept and re-design for the Greenpeace Magazine. The magazine focuses on the people that make the organisation Greenpeace happen everyday; the volunteers, researchers, protesters and the outsiders with a special story to tell. The design is no-nonsense and easy to reproduce by the small Greenpeace media team.

ALTERNATIVE NEWS CHANNEL

REAL NEWS VS FAKE NEWS

Zeitgeist is not your regular newspaper. In fact, it is a purely and digital-first news carrier. With videos, social channels and a highly efficient way of working ZG is revolutionizing the way we consume real and fake news. I was invited to make ZG stand for the new era of journalism, and on the side, make it a real and relatable brand.