culture and learning
To onboard and familiarize a work force of about 30.000 with the IKEA Democratic Design principles. This is what it means to be responsible for the creative output for IKEA's international Culture and Learning competence. Briefing agencies and reviewing the proposals. Ensuring all content reflects the right tone of voice. Getting creatives to understand what is required of them and that creative work is done properly and to brief. Also implementing and improving design thinking method, improve processes and driving the digital transformation.
